Everyone around the world has been watching the incredible video of Felix Baumgartner's four-minute freefall this week. It was an astonishing feat, one that garnered him several world records and provided extraordinary research for scientists.
The Austrian daredevil jumped from 120,000 feet, out of a capsule that resembled something out of NASA in the '60s, a souped-up version of the Mercury MA-6 with a Red Bull logo slapped on the side and a platform with handlebars that looked like they'd been taken from a swimming pool ladder. He fell for four and half minutes, reaching an approximate top speed of 833.9 miles per hour before landing daintily on his feet in the New Mexico desert. In short, it was insane.
But an overlooked detail amidst the media blitz is a not-so-insignificant piece of equipment on Baumgartner's wrist, the watch that was with him from his clamber into the capsule to his epic descent and landing: the Zenith El Primero Stratos.
Designed specifically with this mission in mind, the Zenith watch officially became the first supersonic timepiece when Baumgartner broke the speed record.
As Zenith's CEO, Jean-Frédéric Dufour recently told Forbes, "Our watches have participated in some of the grandest human adventures: explorer Roald Amundsen's discovery of the North and South Poles, Mahatma Gandhi's peaceful fight for India's independence ... Louis Blériot's Channel crossing, John F. Kennedy's political action, the soccer exploits of Michel Platini (one of the greatest players in the history of the game) and French explorer Jean-Louis Étienne's solo balloon flight over the North Pole."
In other words, the company likes exploring the limits of watchmaking. And in this case, they certainly did. You may not yet be able to get your hands on this incredible watch, but for those looking to push boundaries with their luxury watches, we've got a Zenith for you.