Whether it's a holiday ploy for wives looking for Christmas gift ideas or simply an affirmation of what makes their timepieces great, IWC has released the first in its YouTube series, "The Man's Guide to Buying a Watch."

Last weekend, stars like Alec Baldwin, Susan Sarandon and Sienna Miller flocked to Long Island's premier resort destination for the exclusive Hamptons Film Festival.

Some watch junkies noticed something odd in Argo, the critically acclaimed film which clocked in at second for this weekend's box office.